The local touch
What is Off To Iceland
Our unique car rental concept brings our customers premium service and unforgettable experiences. Our mission is to be your freedom partner in Iceland.
How it all came about
Off To Iceland was created by Bjorn Steinbekk, an entrepreneur and a volcano drone pilot, while exploring Iceland in his modified Toyota Hilux.
Often, when he was roaming Iceland, travelers would approach him and ask if his Toyota Hilux was a rental and, if so, where they could rent it if they came back to experience Iceland more.
These encounters, along with his desire to share his knowledge of his native country, drove him to bring Off To Iceland to Iceland's car rental market, as there is indeed a demand for added service, local knowledge, and personal touch.
The Off to Iceland Difference
Our flagship SUVs are modified Toyota Land Cruisers, which have a long tradition of durability and reliability. Our vehicles are not just means of transportation; they are an invitation to explore the rugged beauty of Iceland. Equipped for comfort and capability, our fleet ensures you confidently experience every terrain. During the summer, rooftop tents and camping gear are in fashion. You can wake up to breathtaking landscapes surrounded by nature and embark on your day's adventure after taking in the beauty of Iceland with your morning coffee.
We also know that others are looking for a bit more comfort and want to explore Iceland in a more traditional manner, so Off To Iceland also offers a wide selection of camper vans and motorhomes in all shapes and sizes, fit for every traveler's needs.
We answer emails
We are a small company operated by close friends and partners. Our mission is to be a boutique car rental company focusing on quality above quantity so we can better serve those planning to be off to Iceland.
One of our first rules is that we answer emails because we know from experience how much we hate waiting for a reply when we are excited about something, like traveling to a unique part of the world.
Partnership with Europcar Iceland
Our partnership with Europcar Iceland, the largest car rental company in Iceland, ensures you receive the highest standard of service.
When you book and pay for your preferred vehicle on our website, you are in the safe hands of Iceland's largest and most renowned car rental company, Europcar Iceland.
From seamless pick-ups and drop-offs to round-the-clock roadside assistance, Europcar Iceland handles all aspects of service, allowing you to focus solely on enjoying the journey.